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Small changes that usually move inbox placement

These are the fast checks most likely to improve deliverability before you spend time on deeper tuning.

Fix the first three things

Remove pressure language, reduce link clutter, and make the request specific before you tune anything else.

  • Lower urgency
  • Use one clear CTA
  • Avoid generic blast language

Check the sender setup

If infra is weak, content edits alone will not save the send.

  • SPF
  • DKIM
  • DMARC

Use the rewrite as a base

The suggested draft is meant to reduce filter triggers quickly, then you can refine it for tone.

  • Preserve intent
  • Trim repetition
  • Keep the ask concrete